Model Home Merchandising

Our model home approach is innovative and imaginative attracting a specific group of people whom are defined as your potential home buyer market. We do this by implementing cutting edge design techniques and creative memory points designed to entice every member of the target family and all who visit the home.

What makes us different from other merchandising companies is the personalization and lifestyle replication we exhibit in each of our model home projects. We know how to set your company’s home aside from other builders. Our goal and your goal is the same – to sell homes. We understand how to effectively and efficiently bridge the gap between a builder’s model home and the potential home buyer.

Our ongoing experience with residential design keeps us in touch with the people that are your potential homebuyers. We know what they admire and what makes the house feel like a home – a home that could be theirs. Our services include fully merchandised model homes, sales trailers and sales offices, spec house finish selections, vignettes, lobbies and corridors. 

Click here to see our Model Home Gallery!

"This is amazing and congratulations!!!!  Everyone loves the model here and as a testament to that, this home is the most sold in the community!  Great job!  It is a true pleasure working with you!  I can't wait to do the next project - it's coming soon!" 

-Ms. Samantha Crowe, Director of Sales, EPCON Communities Charlotte, NC


"Karen is the best!!!  Our model home turned out great and our product shows better than all the other builders around us.  We highly recommend Karen Renee Interior Design."

-Mr. David Krafsur, Eastman Properties/EPCON Communities Ft. Lupton, CO


"Karen and her team are a joy to work with.  As a builder, we’ve worked with designers in the past on model homes and my experiences have never been as seamless as they are with Karen.  She took the time to fully understand our market, our buyer and the style needed to speak to capture our audience.  She took all of the information and put together a beautiful presentation to win our business.  Not only did she win our business with her presentation, but she wowed us throughout the process with top of the line communication, flexibility and installation.  She did all of this within our budget.  Within our budget!  Even after the installation, she and her team are still wowing us with their communication and service.  All around a great experience and beautiful design."

-Ms. Kara Shipman, EPCON Communities, Carmel, IN


"Her merchandising of our Bayport model at The Retreat at St. Margaret’s Landing was outstanding! She definitely hit the market with our active adult homebuyer. The model Karen decorated for us had more effect on our sales than anything we had done. Once that model opened, our sales kicked into high gear!"

- Mr. Richard Pezzullo, Koch Homes, Inc. Annapolis, MD


“I found Karen’s work to be very professional, very thorough and most of all, very creative.  She understood our buyer demographic and created a lifestyle ambience that appealed to this buyer….I can wholeheartedly recommend Karen Osborne and her firm, Karen Renee Interiors as a top rate interior merchandiser.

- Mr. Scott Peterson, Bozzuto Homes, Inc. Greenbelt, MD


"Ms. Osborne's talent combined with her extensive knowledge of model home merchandising has directly contributed to a quick and easy sellout of our numerous sub-divisions.  Ms. Osborne has approached and carried out every design project with great precision and attention to detail.  She works closely with our project managers to ensure a smooth and seamless installation in conjuction with our demanding construction schedule.  Her timely execution of our model home projects has made her and her staff an invaluable asset to my company."

 - Mr. Richard Polm, The Polm Companies, Ltd. Annapolis, MD