Model Home Merchandising

Our Approach

Our model home approach is innovative and imaginative attracting a specific group of people whom we define as your target market. We do this by implementing cutting edge design techniques and creative memory points designed to entice every member of the target family and all who visit the home.

What makes us different from other merchandising companies is the personalization and lifestyle replication we exhibit in each of our model home projects. We know how to set your company’s home aside from other builders. Our goal and your goal is the same – to sell homes. We understand how to effectively and efficiently bridge the gap between a builder’s model home and the potential home buyer.

Our ongoing experience with residential design keeps us in touch with the people that are your potential homebuyers. We know what they admire and what makes the house feel like a home – a home that could be theirs. Our services include fully merchandised model homes, sales trailers and sales offices, spec house finish selections, vignettes, lobbies and corridors. 

"Her merchandising of our Bayport model at The Retreat at St. Margaret’s Landing was outstanding! She definitely hit the market with our active adult homebuyer. The model Karen decorated for us had more effect on our sales than anything we had done. Once that model opened, our sales kicked into high gear!"

- Mr. Richard Pezzullo, Koch Homes, Inc.

“I found Karen’s work to be very professional, very thorough and most of all, very creative.  She understood our buyer demographic and created a lifestyle ambience that appealed to this buyer….I can whole heartily recommend Karen Osborne and her firm, Karen Renee Interiors as a top rate interior merchandiser.”

Mr. Scott Peterson, Bozzuto Homes, Inc. 

“Ms. Osborne’s talent combined with her extensive knowledge of model home merchandising has directly contributed to a quick and easy sellout of our numerous sub-divisions.  Ms. Osborne has approached and carried out every design project with great precision and attention to detail.  She works closely with our project managers to ensure a smooth and seamless installation in conjunction with our demanding construction schedule.  Her timely execution of our interior design projects has made her and her staff an invaluable asset to my company.”

  - Mr. Richard Polm, The Polm Companies, Ltd.